The Dirty Truth about Sales Tech: Why It’s holding CROs Back
Chief Revenue Officers (CROs) face the tough task of balancing people, processes, and technology to drive revenue growth. However, many struggle with pipeline inconsistency, leaving teams scrambling to meet end-of-quarter targets—a cycle that’s unsustainable and undermines forecasting confidence. Misalignment across dispersed teams adds to the challenge, as does the reliance on outdated sales tools. Current technologies are often siloed, offering fragmented workflows, generic recommendations, and reactive insights, which fail to address the unique needs of teams or provide actionable guidance. salesDNA’s AI tool, Ziggy, aims to change this. By spotting risks early, delivering personalized insights, and offering real-time coaching, Ziggy helps CROs align their teams and processes while building a strong foundation for sustainable growth.