Is Revenue Intelligence Dead?
Revenue intelligence tools, often seen as all-encompassing solutions, are not meeting the needs of front-line sales managers. These tools focus too much on short-term, big deals and neglect long-term growth and daily managerial challenges. The future calls for a shift to a human-centric approach, emphasizing personalized development, consistent execution, and equitable team involvement. To adapt, tools like salesDNA’s Ziggy are leading the way, encouraging strategic thinking and aligning all team members towards common goals. This evolution from deal-centric to people-centric strategies promises a more sustainable and effective management approach.
Maneesh Joshi
December 19, 2024
